January 6,  2022

If you are like most small business owners, you wake up each day and navigate the challenges of running a company. You try to stay afloat under the constant waves of taxes, and fees imposed on you by local, and state agencies.

You’re not just busy, you’re stretched to the limit. The minutia of government rules and regulations can seem overwhelming. Everything you want to do requires permission from your own government. But don’t they work for you?

I started my company, Armendariz Partners, to function as a solutions based consulting firm to support risk takers, innovators, and entrepreneurs like you. We utilize a cohesive local network of strategic partners to support our clients in their various areas of need.
We make your goals, your plans, your hopes, and your dreams, and we especially make your challenges our top priority. Because at Armendariz Partners we excel in the areas of government relations, public affairs, issue advocacy, and stakeholder and coalition development. It is what we are good at.

As I always tell my clients, I can’t play the piano, and I can’t paint. But I know how government works, and I understand politics.  My team of consultants, working in tandem with a network of strategic partners, means we can cover a vast array of practice areas to assist you in your specific policy arena.

Contact us for a no charge consultation.

Joe Armendariz
Director, Government Affairs

meet the Founder...

Joe Armendariz is Principal and Founder of Armendariz Partners. He has a breadth of public policy experience having served inside, and outside of government throughout the Central Coast.

In addition to his service on the Carpinteria City Council, he served five years on the Santa Barbara County Association of Governments (SBCAG) including 3 years on the executive committee, and five years representing the eight cities in Santa Barbara County on the Local Agency Formation Commission (LAFCO).

In 2008, Joe launched Armendariz Partners.

Under his direction the firm has provided government relations and public affairs, and project advocacy for numerous local organizations including the Santa Barbara County Taxpayers Association, California Center for Public Policy, the Santa Barbara Technology and Industry Association, and Santa Ynez band of Chumash.

Joe has provided strategic advocacy support for some of the leading energy companies and trade associations in California including ExxonMobil, Freeport McMoRan, AERA Energy, Venoco, Inc., and the Western States Petroleum Association.

From late 2019 through mid-2021, Armendariz Partners managed the governmental and public affairs for a vertically integrated cannabis company in San Luis Obispo County. More recently, he provided strategic consulting for several cannabis companies on the Central Coast, including dispensaries pursuing licenses in Santa Barbara, Ventura, and San Luis Obispo Counties.

Joe’s experience is predominantly in the areas of government and political affairs, coalition development, economic impact analysis, project advocacy, as well as media relations, and the development of an integrated communications strategy.


“When it comes to effective advocacy in Santa Barbara County, no one
does it better than Joe Armendariz. He is eloquent, relevant, and thought provoking. As a policy maker in this county, I routinely seek his insight regarding economic development, and job creation.”
– Steve Lavagnino, SB County Supervisor

“Some business groups are great for networking, others for meeting people, under the leadership of Joe Armendariz, SBTIA became the strongest business advocate in Santa Barbara County.”
– John Davies, CEO, DAVIES

“Joe’s insight as a (former) elected official, business owner and advocate give him a unique perspective to well serve his clients.”
– U.S. Rep. Salud Carbajal (D)

“Joe has a reputation as a highly intelligent individual who carefully weighs the delicate balance between protecting the environment and the economic impacts on our state and local communities.”
– Ben Zuckerman, Professor, Physics and Astronomy Department, UCLA

“Joe’s success stems from a rare blend of an outstanding personality, quick and sharp mind, genuine interest and involvement in politics and community betterment. In the area of technology and communication, Joe’s skills are exceptional. He is on the cutting edge of new ways to communicate.”
– Lanny Ebenstein, Professor of Economics, UCSB

“Joe Armendariz is an effective advocate for his members, and he brings an impressive amount of knowledge and a deep understanding about how local government and private industry works.”
– Ben Oakley, Manager, CA Coastal Region, WSPA